Latvian-born Ella Nemcova is a first generation American who witnessed her family straddle their heritage foods with the new American foods and "Good Housekeeping" ethos. And like many of us, didn't pay alot of attention to food growing up. She loved Russian Deli food and, in particular, Salad Olivier - a salad of potatoes, peas, pickles, and kielbasa - all cubed in the same shape and size. Ella spent the beginning of her career in advertising but left that career and began an odyssey that would lead her to her new career as a vegan caterer, teacher and artisanal product creator. Check out The Regal Vegan.