Perhaps it is Alex Elman's joie de vivre that impresses me, or is it her poise and strength of character that draws me in? Whatever it is - Alex has inspired me. Spend an hour listening to Alex weave her story - her Brazilian chef- Mom, her oenophile Dad and step dad, her career in the wine business and her loss of sight to juvenile diabetes when she was 27. WOW!
Alex has just launched her very own wine label - Alex Elman Wines. And trust me, Alex resembles her wines as she truly has a sense of place. Her goal is to sell wines that offer terroir, that are organic and sustainably produced and are accessible so you too can sip a lovely glass of wine over a homemade meal with friends and family!!
By the way - Alex will be blogging on some Saturdays for me - Saturday Evening "Toast" as we explore collaborating on our mission to get people back to the dinner table!!
And for those of you who need a quick french lesson, Terroir (according to wikipedia) "was originally a French term in wine, coffee and tea used to denote the special characteristics that geography bestowed upon particular varieties. Agricultural sites in the same region share similar soil, weather conditions, and farming techniques, which all contribute to the unique qualities of the crop.